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Market Intelligence, Digital Due Diligence, and On-Demand Sector Expertise for Private Equity and Consumer-Focused Businesses.
Ground Venture is a boutique advisory that provides a comprehensive support system for strategic decision-making.
Our consulting approach integrates real-world experience with advanced AI models to deliver actionable reports, trusted advice, and tailored knowledge to help clients make smarter decisions.
Our Market Intelligence is tailored to private equity and consumer-focused businesses, encompassing three key areas: sector, consumer, and brand.
By leveraging human expertise combined with proprietary AI models and analysis of extensive datasets, we provide jargon-free reports and actionable insights to assist investors in making astute investments and enable consumer-focused businesses navigate their markets more effectively.
Our Digital Due Diligence framework covers both sell-side and buy-side engagements.
Through our expertise in digital strategy, marketing, technology, and ecommerce, we assist clients in building a complete understanding of the digital capabilities and online performance of potential investments or current portfolio companies.
We evaluate companies' digital efficacy, potential, and risks using our proven methodology, providing benchmarking, insights, and robust recommendations. Additionally, some clients engage us to create growth plans with a view to exit.
Our Expert Consultation Network streamlines access to consultancy by enabling direct communication with seasoned professionals.
Whether it's through one-on-one phone discussions or virtual meetings, our network facilitates the exchange of critical insights and real-time information, empowering you to make better, and faster decisions.
Our insights ecosystem guides investors throughout the investment cycle.
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Knowledge architecture to cut through the noise for data-driven decision-making.
Vish Srivastava
Managing Partner
"Ground Venture are trusted advisors to our business. Their market intelligence insights, particularly from the SocietyAI tool, have given us a unique edge in understanding consumer behaviour and trends. It's an invaluable component of the wide toolkit we deploy to inform our investment decisions."
We're trusted by a wide range of organisations, including global enterprises, startups, leading consumer brands, private equity investors, and their portfolio companies. Our experience spans multiple consumer categories.
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In our consultancy engagements, we employ bespoke AI models and research tools to deliver elevated insights into market trends, consumer behaviour, competitor analysis, and company profiling at scale.
We train, develop, and fine-tune AI models to effectively capture the complexities of the consumer landscape for investors and consumer businesses.
Our models are designed to complement our consulting services by processing large datasets to uncover patterns, trends, insights, and to make intelligent predictions.
In addition to developing our proprietary AI models, we collaborate with technology partners to enhance our capabilities. This strategic partnership allows us to access a wider array of tools and technologies, ensuring that we can address every aspect of our clients' needs with the most advanced and effective solutions available.
Combining large and relevant datasets with our industry expertise, and the technological edge provided by our partners, we simplify the complex for our clients.
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MarketPulse is an extensive data pool of consumer brands, enriched with human analysis and research. It identifies performance signals across various data points, providing insights into market trends and consumer brand performance. This includes detailed analysis of a company's trajectory and prospects.
Integrated with our industry expertise and consultancy services, MarketPulse aids investors in identifying growth markets and target companies. It also assists brands in understanding their market position and competitors, supporting them in making informed decisions.
What does Society say? Uncover consumer thoughts and actions with SocietyAI. Trained by real-world experts and specialising in the consumer sector, hospitality and consumer brands, the model produces intelligence reports with detailed analysis of consumer behaviour, including multi-platform reviews analysis, NPS, sentiment, brand interest, sociodemographic profiles, and more.
Investors use SocietyAI with our consulting services to explore consumer behaviour in specific sectors and target companies, informing strategic investment decisions. Consumer-focused businesses harness SocietyAI for insights on customer interactions related to their products, brand, or services. By also benchmarking against their sector and competitors, they are able to refine their strategies and gain a competitive edge.
ResonanceAI combines social listening, online consumer behaviour analysis and Spotify streaming data with the lyrical and musical characteristics of an artist's music to deliver artist intelligence reports. A&R professionals, marketers, producers and other music industry experts are empowered to make strategic moves that resonate with target audiences, and achieve a wider reach.
Ethical Venture is our market intelligence advisory dedicated to sustainable and ethical businesses. Our ESG and consumer brand experts employ the insights from our AI models to focus investors and management teams on sustainable trends in consumer categories, highlight the social and environmental issues that speak to consumers' concerns, and identify the value-driven brands that are thriving.
We harness the power of hybrid intelligence - the synthesis of human expertise and artificial intelligence - to deliver in-depth analysis of companies, competitors, consumer categories, and customer patterns.
AI models enhance our analytical capabilities and enable us to handle extensive datasets, yet it is our skilled consultants, through the lens of experience, who ultimately take responsibility for the advice they deliver.
Every business is integrating AI and automation into their workflow to some degree, but the real question remains: are these advancements truly enhancing your insights? In a world where data is abundant, the key to success lies not just in collection, but in deriving meaningful intelligence from it.
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Our goal is to regenerate the consulting landscape, making it accessible, affordable, adaptable, and scalable, transforming the way businesses make decisions. Through a culture of perpetual learning, we embrace technology, invest in research and tap into real-world expertise to drive innovation in strategic intelligence.
We're supported by a team and network of consultants, researchers, analysts, and technologists, with expertise in digital, tech, private equity, and consumer sectors.
Nick brings considerable experience at Director and C-suite levels for PE-backed businesses, alongside advisory roles for private equity and consumer brands as a management consultant.
As an advisor to private equity, Nick has pioneered research and analytics techniques to find off-market opportunities and enhance investment decisions. He has advised on over 30 transactions for mid-market PE, leading digital due diligence and mapping the trends and prospects in most consumer markets.
Nick has previously served as the Digital Director at Waterstones and as CEO of a full-service marketing agency advising leading consumer businesses worldwide. Additionally, he has successfully exited a sustainable DTC fashion brand and co-founded a category-leading consumer brand that recently completed a £2m investment round.
His expertise encompasses private equity, consumer businesses, digital, market intelligence, AI, data science and analytics.
Dan is a tech and digital expert with vast experience in business intelligence, ecommerce and product management. He has a strong track record of leading transformation projects.
Prior to founding Ground Venture, Dan held the position of Global Head of Digital Operations at Transmission, where he drove product innovation, oversaw operations, managed tech systems, and ensured compliance. He has collaborated with innovative tech companies such as Veezu, Computer Rock, and exited a startup focused on custom web apps.
Dan also served as the General Manager for Europe at OpenFeint, a successful mobile social startup and drove digital innovation at Tech City UK.
Futhermore, Dan made significant contributions to the AkzoNobel business by introducing digital and ecommerce solutions. In his early gaming industry experience, he led Orange Group to a prominent position in games revenue and contributed to the PlayStation launch.
Dan is currently the editor of a renowned private equity and investor resource website.
Adiba
Strategy & ESG
Dawid
Data Scientist
Alex
Cloud Architect
Marijane
Project Manager
Majinder
Data Engineer
Connect with us to access advanced company, market, and consumer insights, explore our digital due diligence services, or engage with industry-leading experts.
Please book an introductory meeting or email nick@groundventure.ai
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